We use cookies to ensure the accessibility and functioning of our services, to analyze our visitors' behavior and to personalize their experience.
Update your preferences.
No items found.

8 Ways to Differentiate Yourself from the Hiring Herd and Attract Top Talent

In today's competitive job market, Human Resource Directors face the uphill battle of attracting and retaining the best talent. With many companies vying for the same candidates, standing out from the hiring herd is a must. 

two women collaborating

One powerful way to do this is by offering outstanding benefits to your potential employees and their families, which is easier said than done. With diverse employee needs and rising costs, it can be challenging to put together a benefits package that appeals to everyone and stands out from your hiring competition. This blog will explore eight ways your company’s benefits package can stand out in a crowd. 

1. Comprehensive Healthcare Coverage

One of the top priorities for employees is access to excellent healthcare coverage. Go beyond the basics and offer comprehensive health insurance plans that include medical, dental, vision, and mental health coverage. Family coverage and spending accounts such as HSAs, FSAs, and HPAs make your benefits package more appealing.

2. Retirement Plans

Retirement plans such as a 401(k) and education about how to use an HSA in retirement, are valuable benefits that help employees secure their financial future. Consider matching 401(k) contributions to encourage employees to save those pre-tax dollars.

3. Professional Development Opportunities

Investing in your employees' professional growth enhances their skills and boosts their job satisfaction. Offer opportunities for training, certifications, workshops, and access to online courses. Be sure to encourage managers to allow their teams the time to participate so that employees can take advantage of opportunities offered in the midst of the demands of their role.

4. Employee Assistance Programs (EAP)

EAPs provide confidential support for employees facing personal or work-related challenges. Offering access to counseling services, legal advice, and financial planning can significantly impact your employees' lives.

5. Wellness Initiatives

Promote employee well-being through wellness programs that include wellness challenges or access to mental health support. Encourage a healthy work-life balance by providing resources on stress management and work-related burnout prevention.

6. Financial Wellness

Helping employees manage their finances can reduce financial stress. Consider offering educational workshops on budgeting and saving.

7. Employee Recognition, Feedback, and involvement

Recognize and reward outstanding performance through a structured employee recognition program. Rewards can motivate and engage your workforce. Involve your employees in decision-making processes and seek their feedback on benefit offerings. This shows that you value their input and helps tailor your benefits to their needs.

8. Health Payment Accounts (HPAs)

HPAs are a sponsored benefit that makes it easier to pay for out-of-pocket healthcare expenses. By providing an HPA to your employees, you’re able to unlock access to care with interest-free credit, while the app allows members to better manage and organize their healthcare spending. 

Paytient partners with 1,400+ employers, insurers, and leading healthcare providers to remove financial barriers to care while boosting health plan satisfaction, plan equity, and financial wellbeing. 

By implementing these strategies and creating a comprehensive benefits package that addresses the needs of employees and their families, you can differentiate your company and attract the top talent you need to thrive in today's competitive job market. 

Remember that your benefits package reflects your company's commitment to employee well-being — and it can be a powerful recruiting tool that sets you apart from the rest.

Attraction and Retention
Illustration of a paper plane

Enjoyed reading it? Share it now.

Learn how Paytient helps companies of all sizes.
Ready to get access to the care you need? Let’s talk.