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Mavericks You Should Know – Nikhil Krishnan, Founder of Out-Of-Pocket

Nikhil Krishnan, Founder, Out-Of-Pocket

Nikhil Krishnan, Founder, Out-Of-Pocket

Tell us about Out-Of-Pocket.

We are all about teaching people how the business of health care works and where the industry is moving by using humor and accessible language. We have a newsletter, courses, and novelty products all filled with memes to make learning about health care more interesting.

How does your company address the pain points of your customers?

To learn about any part of health care you have to swim through acronyms and people saying "interoperability" a lot. Everything at Out-Of-Pocket is meant to be understandable at any level of health care experience and entertaining enough that you’ll actually get through the end of the article.

What would you say is the most transformational thing happening in your segment of the industry?

There’s a lot of new health care content that monetizes in new ways like communities, venture funds, recruiting and more, which gives a bit more flexibility in the kinds of healthcare content that can be created. Instead of algorithm and SEO-optimizing content, it can focus on being in-depth and for more niche audiences.

Most people would be surprised to know that my company ...

... exists.

What’s your favorite health care acronym?

MACRA, which stands for Medicare Access and CHIP Reauthorization Act of 2015. The fact that it has a nested acronym buried in the first one is just indicative of how obsessed the industry is with making things as difficult to understand as possible.

What are you working on right now?

I’m launching a healthcare 101 crash course this year, which will be a new tool to help companies with recruiting. Stay updated by signing up for our e-newsletter at outofpocket.health.

What’s the best thing you’ve read lately?

“Catastrophic Care” by David Goldhill is excellent because it talks about health care in an accessible way, but also asks very thoughtful questions about why health care is so different from other consumer-centric industries.

What’s your favorite thing to do on weekends?

I’m a big fan of semi-structured social events and plan a ton. I host a recurring series where people give 15-minute talks on niche interests at a bar, I do lots of walking tours and in the past, I’ve organized a spicy wing competition.

Contact: nikhil@outofpocket.health

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